In 2009, Thomas had a vision of a fairer economy, based on sharing, where if someone contributes and value is created, then members receive something in return. This way sharing becomes true sharing. This is how the new economic system of Wowism was born. In Wowism the majority of economic gain is shared with the community and the community can share in turn to do good in the world. To put Wowism in practice, Thomas built WowApp, launched in 2015. WowApp shares more than 70% of its net revenue with its members to help make a significant change in the world.

Check out the talk Thomas C. Knobel gave at the TED Conference: